Cleaning Business- Future Strategies and Trends



The cleaning industry is estimated to be worth $46 billion in 2020 and is expected to grow at 10% by 2026. It employs more than 1.7 million people and is likely to contribute a 6% annual growth in employment due to increasing demand.

The industry is experiencing emerging trends that are likely to reshape it going ahead. Most of these trends are making the industry more streamlined and efficient. Some of the key emerging trends and strategies are as follows:

Use of Technology

Technology has impacted most industries and the cleaning industry is no exception. It has allowed them to use the latest and specialized equipment to serve their clients better. Going ahead, technology is expected to shape the cleaning industry considerably. You can reach out to your clients by having a strong online presence. Your website can be a source of rich information and engagement for the clients. They can book online appointments on the website for making the process seamless and convenient.

Green Cleaning

Most commercial cleaning companies are becoming conscious of protecting the environment. The cleaning industry has also evolved into a more environmentally conscious industry. Customers have also become more informed about the use of harsh cleaning agents that can damage the environment. This growing awareness and concern for the environment have resulted in the evolution of green cleaning.  Such cleaning agencies use only mild and eco-friendly cleaning supplies that do not pose a threat to the environment. These cleaning supplies are also gentle on the health of the janitorial staff.

Specialized Equipment

The cleaning industry is revolutionized by the use of the latest and specialized equipment. Most successful franchisees offer value-added and specialized services like carpet cleaning, HVAC cleaning, etc. to meet specific customer needs. This specialized equipment enables them to provide the best cleaning services to their clients. The more services you offer to your clients, the more it will improve your revenues and profitability.

Innovative Marketing

Being in the cleaning industry can be highly rewarding. Setting up a cleaning franchise does not require heavy initial investments. This reduces the risks and increases the chances of making profits. Another trend that is noteworthy in the cleaning industry is the innovative marketing strategies used. You need not spend heavily on marketing and promotions on traditional channels. Having a responsive social media profile and using search engine optimization (SEO) strategies can help them reach out to potential customers. A well-maintained and interactive website is a great platform to engage with customers.