Simple Optimization Steps for Building a Real Estate Website the Right Way  


To create a stunning, sleek, and high-converting real estate website, you’ll need to take a scientific approach, such as considering the consequences of search engine optimization (SEO). However, taking an artistic approach is just as necessary.

Although using the right combination of common, affordable, long-tail keywords that appeal to your local market in your content is essential (the science aspect of IDX website optimization), such keywords won’t help you if the pages on which they live don’t have much unique, enticing, and enriched copy and multimedia that resonates with your tourists.

So, how does this affect you and your site? For instance, that means you’ll need a well-thought-out strategy for steadily increasing and calibrating your platform from the ground up so you can produce more traffic and leads — all of which you can read about in our detailed real estate marketing guide for agents. You can try plug-ins like IDX Broker Review.

Marketers rated visuals as the second-most valuable form of content in 2016, with 37 percent citing images, graphics, and videos as crucial components to their online success (side note: blogging was ranked first). It’s no wonder that these experts concentrate a lot of their digital marketing activities on producing visually attractive tools for their online campaigns: Many users like to visit brand website pages that aren’t entirely comprised of copy, but instead, have a reasonable amount of multimedia.

This means you can have appealing photos of listings in your neighborhood and the city as a whole, infographics that collect local housing market data, and lots of videos that explain who you are, why you’re the best real estate agent in town, and why your brand is the best option for buyers and/or sellers.

Write web copy that is genuinely exclusive and entertaining (in other words, avoid producing plain, generic copy for each site page). Although it’s important to have beautiful photos and videos on your website, don’t neglect the value of writing engaging copy on each page that elaborates on your brand and market in depth in order to “win” the long-tail, long-term game of SEO.

Building a large number of web pages with appropriate, long-tail keywords is the best way to get more users — and leads. ‍To attract a lot of real estate leads, you need a lot of website traffic, and the only way to get more users is to create a lot of long site pages that are optimized with a lot of important keywords.

Make it simple for travelers to locate your contact information on your website to maximize the chances that they can contact you. “Of course, Captain Obvious,” says the narrator. We understand: Most agents and brokers understand the importance of including their phone number, email and office addresses, social media connections, and other contact information on each website list. What’s less apparent is how beneficial it would be to provide this detail in the body copy of pages and blogs, rather than only in the header and footer.

Assume you’re writing a real estate blog post for your IDX website- try plugins like IDX Broker Review, about how to thoroughly study markets where potential investors may be interested in purchasing homes. You should have a tip to contact a real estate pro in the neighborhood in question in the middle of your submission — in between your recommendations about how to peruse the specifics of a given town or area — include a call to action to call or email you to learn more about your business right below that copy, and connect to another web page with a lead capture form right below that copy.

Spending some of your real estate marketing budget to recruit a second set of eyes to review your website, make changes, and recommend the next moves for you to try to develop it on your own is well worth the cost. Only make sure whomever you deal for has a track record in supporting agents just like you in maximizing their digital footprint.